Senior Tourists in the Holy Land

Senior travelers constitute a significant segment of Israel's inbound market. Based on secondary survey data, this study found that the inbound senior segment possessed distinguishable characteristics, making it an identifiable target for focused marketing efforts. Compared to those who were 55 or younger, the seniors were much more likely to be pilgrims, sightseers, or visiting relatives. A considerably larger percentage of them traveled with one companion, obtained information from a travel agency, and purchased a travel package. Further, they showed higher “brand loyalty,” spent more money, and were more satisfied with their visiting experience in Israel.