Senior Tourists in the Holy Land

Liping A. Cai, Zvi Schwartz, Eli Cohen

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Senior travelers constitute a significant segment of Israel's inbound market. Based on secondary survey data, this study found that the inbound senior segment possessed distinguishable characteristics, making it an identifiable target for focused marketing efforts. Compared to those who were 55 or younger, the seniors were much more likely to be pilgrims, sightseers, or visiting relatives. A considerably larger percentage of them traveled with one companion, obtained information from a travel agency, and purchased a travel package. Further, they showed higher “brand loyalty,” spent more money, and were more satisfied with their visiting experience in Israel.

Original languageEnglish
Pages (from-to)19-33
Number of pages15
JournalJournal of Teaching in Travel and Tourism
Volume1
Issue number4
DOIs
StatePublished - 24 Sep 2001

Keywords

  • Expenditure
  • Inbound
  • Israel
  • Satisfaction
  • Seniors
  • Travel behaviors

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

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