Social information leakage: Effects of awareness and peer pressure on user behavior

Mariam Nouh, Abdullah Almaatouq, Ahmad Alabdulkareem, Vivek K. Singh, Erez Shmueli, Mansour Alsaleh, Abdulrahman Alarifi, Anas Alfaris, Alex Pentland

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

12 Scopus citations

Abstract

Today, users share large amounts of information about themselves on their online social networks. Besides the intended information, this sharing process often also "leaks" sensitive information about the users - and by proxy - about their peers. This study investigates the effect of awareness about such leakage of information on user behavior. In particular, taking inspiration from "second-hand smoke" campaigns, this study creates "social awareness" campaign where users are reminded of the information they are leaking about themselves and their friends. The results indicate that the number of users disallowing the access permissions doubles with the social awareness campaign as compared to a baseline method. The findings are useful for system designers considering privacy as a holistic social challenge rather than a purely technical issue.

Original languageEnglish
Title of host publicationHuman Aspects of Information Security, Privacy, and Trust - Second International Conference, HAS 2014, Held as Part of HCI International 2014, Proceedings
PublisherSpringer Verlag
Pages352-360
Number of pages9
ISBN (Print)9783319076195
DOIs
StatePublished - 1 Jan 2014
Externally publishedYes
Event2nd International Conference on Human Aspects of Information Security, Privacy, and Trust, HAS 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 - Heraklion, Crete, Greece
Duration: 22 Jun 201427 Jun 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8533 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference2nd International Conference on Human Aspects of Information Security, Privacy, and Trust, HAS 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
Country/TerritoryGreece
CityHeraklion, Crete
Period22/06/1427/06/14

Keywords

  • Online social networks
  • Peer pressure
  • Privacy
  • Social information leakage

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science

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