Through a thick cross-national discussion of a number of cases in both Germany and Israel, we examine how traditional-regional small- and medium-sized enterprises located in traditional communities devise and adopt socially innovative strategies, as they transform themselves into hybrid organization on the road to sustainable development. The roadmaps fleshed out provide insights for organizations seeking to bring about sustainability and development for their communities. The cases demonstrate the importance of considering the unique cultural contexts of specific regions facing economic and social challenges. They tell us how different sociocultural contexts are embedded and expressed in sustainable solutions. Evidently, sustainability has a specific meaning within the shared values of a community. These meanings are intertwined in these societies’ traditions, and it is the dialectic adaptation of tradition with innovation that allows them to develop viable solutions of their own to ecological, social, or economic problems and challenges.
|Title of host publication||Handbook of Business Legitimacy: Responsibility, Ethics and Society|
|Editors||Jacob Dahl Rendtorff|
|Place of Publication||Cham|
|Publisher||Springer International Publishing AG|
|Number of pages||11|
|State||Published - 2020|