Social recommender system tutorial

In recent years, with the proliferation of the social web, users are increasingly exposed to social overload and the designers of social web sites are challenged to attract and retain their user basis. Social recommender systems are becoming an integral part of virtually any leading website, playing a key factor in its success: First, they aim to address the overload problem by helping users to find relevant content. Second, they can provide recommendations for content creation, increasing participation and user retention. In this tutorial, we will review the broad domain of social recommender systems, their application for the social web, the underlying techniques and methodologies; the data in use, recommended entities, and target population; evaluation techniques; and open issues and challenges.