The authors describe a study, based on a survey conducted in the electronics and computers industry in Israel, which explores the factors contributing to the success of high-techbusiness units. This study focused on establishing a multidimensional concept for business-unit success and exploring the success factors which are unique to the business-unit level in the electronics and computers industry. On the basis of previous research, a conceptual model of business-unit outcomes is offered. This integrative model served in this research as an aid for capturing the complex relationship between the business unit and its environment, and the influence of the environment on each part of the internal processes which through their interaction determine the outcomes of the strategic business unit. It is argued that there are two elements in addition to financial terms which should be used to measure success: positioning in the market and preparing the necessary assets and infrastructure for future development, manufacturing, and marketing of new products.
|Number of pages||6|
|State||Published - 1 Dec 1990|
|Event||1990 International Engineering Management Conference - Santa Clara, CA, USA|
Duration: 21 Oct 1990 → 24 Oct 1990
|Conference||1990 International Engineering Management Conference|
|City||Santa Clara, CA, USA|
|Period||21/10/90 → 24/10/90|