Abstract
The overall performance of a corporation is not determined by the performance of a single product, but rather by the aggregated results of the individual business units. Previous research efforts at the business unit level are rather limited and studies focusing on the high-tech industry and its specific environment are even fewer. The research which this paper is based upon was directed at hightech business units in the electronics and computers industry, in Israel. Data on the business activity and its results along with the business strategy adopted by the business unit (using Miles and Snow typology), was gathered and analyzed in an effort to explore the main factors affecting the success of these business units. Two groups of factors that affect success were identified. The factors in the first group affect success regardless of the business strategy adopted. This group includes: The level of investment in technological infrastructure, the quality of manpower, the marketing synergy, and the quality of management. The second group includes factors which are contingent on the business strategy. Factors affecting the success of "defenders" are those which control unit efficiency. "Prospectors'" success depend on the technological experience and qualifications of the business unit manager, and "Analyzers" are mostly affected by the general management qualifications of the business unit manager and his senior staff.
| Original language | English |
|---|---|
| Title of host publication | Proceedings 1992 IEEE International Engineering Management Conference |
| Subtitle of host publication | Managing in a Global Environment, IEMC 1992 |
| Publisher | Institute of Electrical and Electronics Engineers |
| Pages | 300-304 |
| Number of pages | 5 |
| ISBN (Electronic) | 0780308549, 9780780308541 |
| DOIs | |
| State | Published - 1 Jan 1992 |
| Externally published | Yes |
| Event | 1992 IEEE International Engineering Management Conference: Managing in a Global Environment, IEMC 1992 - Eatontown, United States Duration: 25 Oct 1992 → 28 Oct 1992 |
Publication series
| Name | Proceedings 1992 IEEE International Engineering Management Conference: Managing in a Global Environment, IEMC 1992 |
|---|
Conference
| Conference | 1992 IEEE International Engineering Management Conference: Managing in a Global Environment, IEMC 1992 |
|---|---|
| Country/Territory | United States |
| City | Eatontown |
| Period | 25/10/92 → 28/10/92 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
ASJC Scopus subject areas
- Management of Technology and Innovation
- Engineering (miscellaneous)
- Business and International Management
- Industrial and Manufacturing Engineering
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