Abstract
This article compares the processes by which Netflix entered national pay-television markets in Israel and Spain. In both contexts, Netflix first establishes itself through collaborations with over-the-top (OTT) television operators and then expands through collaborations with legacy providers. By using the perspective of cross-national comparative research, this analysis complicates the scholarly understandings of subscription video on-demand (SVOD) global expansion by drawing attention to the significance of national multichannel providers. Given the differences between the Spanish and Israeli pay-TV markets, Netflix’s similar pattern of engagement in each case highlights the value of understanding SVOD global expansion as a coherent industrial process that produces distinct, context-dependent outcomes. Ultimately, the histories of Netflix in Israel and Spain reveal that internationalization operates at a meso-level where collaborations with pay-television providers facilitate access to national audiences.
| Original language | English |
|---|---|
| Pages (from-to) | 896-913 |
| Number of pages | 18 |
| Journal | Television and New Media |
| Volume | 22 |
| Issue number | 8 |
| DOIs | |
| State | Published - 1 Dec 2021 |
| Externally published | Yes |
Keywords
- Netflix
- SVOD
- cross-national comparative research
- global television
- pay-television
- television industry
ASJC Scopus subject areas
- Cultural Studies
- Visual Arts and Performing Arts