Ten considerations for effectively managing the COVID-19 transition

Katrine Bach Habersaat, Cornelia Betsch, Margie Danchin, Cass R. Sunstein, Robert Böhm, Armin Falk, Noel T. Brewer, Saad B. Omer, Martha Scherzer, Sunita Sah, Edward F. Fischer, Andrea E. Scheel, Daisy Fancourt, Shinobu Kitayama, Eve Dubé, Julie Leask, Mohan Dutta, Noni E. MacDonald, Anna Temkina, Andreas LieberothMark Jackson, Stephan Lewandowsky, Holly Seale, Nils Fietje, Philipp Schmid, Michele Gelfand, Lars Korn, Sarah Eitze, Lisa Felgendreff, Philipp Sprengholz, Cristiana Salvi, Robb Butler

Research output: Contribution to journalArticlepeer-review

207 Scopus citations


Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a ‘new normal’; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.

Original languageEnglish
Pages (from-to)677-687
Number of pages11
JournalNature Human Behaviour
Issue number7
StatePublished - 1 Jul 2020
Externally publishedYes

ASJC Scopus subject areas

  • Social Psychology
  • Experimental and Cognitive Psychology
  • Behavioral Neuroscience


Dive into the research topics of 'Ten considerations for effectively managing the COVID-19 transition'. Together they form a unique fingerprint.

Cite this