The Case of Implementing a CRM System at Indigo Research Note

Nava Pliskin; Ronnie Ben-Zion

doi:10.1080/15228053.2005.10856076

The Case of Implementing a CRM System at Indigo Research Note

Nava Pliskin, Ronnie Ben-Zion

Department of Industrial Engineering and Management

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Original language	English
Pages (from-to)	53-73
Number of pages	21
Journal	Journal of Information Technology Case and Application Research
Volume	7
Issue number	4
DOIs	https://doi.org/10.1080/15228053.2005.10856076
State	Published - 1 Oct 2005

ASJC Scopus subject areas

Management Science and Operations Research
Information Systems and Management

Access to Document

10.1080/15228053.2005.10856076

Cite this

@article{8fef756aef294fbcb5e55fbff454a2e9,

title = "The Case of Implementing a CRM System at Indigo Research Note",

author = "Nava Pliskin and Ronnie Ben-Zion",

year = "2005",

month = oct,

day = "1",

doi = "10.1080/15228053.2005.10856076",

language = "English",

volume = "7",

pages = "53--73",

journal = "Journal of Information Technology Case and Application Research",

issn = "1522-8053",

publisher = "Taylor and Francis Ltd.",

number = "4",

}

TY - JOUR

T1 - The Case of Implementing a CRM System at Indigo Research Note

AU - Pliskin, Nava

AU - Ben-Zion, Ronnie

PY - 2005/10/1

Y1 - 2005/10/1

UR - http://www.scopus.com/inward/record.url?scp=84874807723&partnerID=8YFLogxK

U2 - 10.1080/15228053.2005.10856076

DO - 10.1080/15228053.2005.10856076

M3 - Article

AN - SCOPUS:84874807723

SN - 1522-8053

VL - 7

SP - 53

EP - 73

JO - Journal of Information Technology Case and Application Research

JF - Journal of Information Technology Case and Application Research

IS - 4

ER -

The Case of Implementing a CRM System at Indigo Research Note

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this