The Case of Implementing a CRM System at Indigo Research Note

Nava Pliskin, Ronnie Ben-Zion

Research output: Contribution to journalArticlepeer-review

2 Scopus citations
Original languageEnglish
Pages (from-to)53-73
Number of pages21
JournalJournal of Information Technology Case and Application Research
Issue number4
StatePublished - 1 Oct 2005

ASJC Scopus subject areas

  • Management Science and Operations Research
  • Information Systems and Management

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