The combined effects of enforcement and public information campaigns on compliance

D Shinar, AJ McKnight

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


A review of enforcement strategies with and without public information campaigns was conducted. The studies dealing with these issues are evaluated in terms of basic psychological concepts such as reinforcement theory and perceived risk. It was concluded that the effectiveness of enforcement is dependent on the perceived risk, and perceived risk requires a minimal level of objective risk. They can both be enhanced by the appearance of threat, the degree of uncertainty, and extensive, continuous publicity, preferably in the form of news coverage. Specific recommendations for combining reinforcement and information as well as for a further study are made.
Original languageEnglish
Title of host publicationHuman Behavior and Traffic Safety
EditorsL. Evans, R. Schwing
PublisherPlenum Press New York
StatePublished - 1986


  • Speed Limit
  • Public Information
  • Apply Behavior Analysis
  • Objective Risk
  • Enforcement Strategy


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