The conceptualization of trust, risk and their electronic commerce: The need for clarifications

D. Gefen, V. Srinivasan Rao, N. Tractinsky

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

116 Scopus citations

Abstract

In recent years, significant advances have been made in the understanding of trust and risk in electronic commerce. However, in examining the published research, some troublesome trends surface. These trends include: (a) the tendency to treat conceptualizations of trust and risk as unidimensional constructs, ignoring the large body of literature suggesting that they are complex, multidimensional constructs; (b) the tendency to ignore whether trustworthiness is part of trust or a possibly different construct; and (c) the tendency to articulate relationships between trust and risk idiosyncratically without attention to prior articulations. These trends are troublesome because they have the potential to hamper the field's ability to do cumulative research in the long run. The goal of this article is to highlight these trends and call for greater attention to the issues raised in future research.

Original languageEnglish
Title of host publicationProceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003
EditorsRalph H. Sprague
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)0769518745, 9780769518749
DOIs
StatePublished - 1 Jan 2003
Event36th Annual Hawaii International Conference on System Sciences, HICSS 2003 - Big Island, United States
Duration: 6 Jan 20039 Jan 2003

Publication series

NameProceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003

Conference

Conference36th Annual Hawaii International Conference on System Sciences, HICSS 2003
Country/TerritoryUnited States
CityBig Island
Period6/01/039/01/03

ASJC Scopus subject areas

  • Information Systems
  • Computer Science Applications

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