The core of heritage tourism

Yaniv Poria, Richard Butler, David Airey

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The paper challenges the idea that heritage tourism is simply represented by tourists at heritage attractions and suggests rather that perceptions more properly lie at its core. Relationships among four groups of variables (personal characteristics, site attributes, awareness, perceptions) and behavior (before, during, and after) are investigated. The results indicate that the perception of a place as part of personal heritage is associated with the visitation patterns. In particular those who view a place as bound up with their own heritage are likely to behave significantly differently from others. Understanding this is useful for the study of tourists' behavior and for the management of sites.

Original languageEnglish
Title of host publicationThe Heritage Tourist Experience
Subtitle of host publicationCritical Essays, Volume Two
PublisherTaylor and Francis
Number of pages17
ISBN (Electronic)9781351888479
ISBN (Print)9780754626978
StatePublished - 1 Jan 2017


  • Behavior
  • Heritage
  • Heritage site
  • Heritage tourism
  • Perception

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • Business, Management and Accounting (all)


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