The Digitalization of Ambassadors

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Technology has always influenced the role of ambassadors. The invention of the telegraph saw the migration of power from the ambassador to his nation’s capital, which could gather and disseminate information globally. Yet, as this chapter demonstrates, digitalization has empowered ambassadors who can now foster relations with digital publics and use digital platforms to gather information relevant to policy makers in capitals. To date, few studies have investigated how ambassadors utilize digital technologies. Therefore, this chapter evaluates the extent to which ambassadors contribute to the digital reach of their embassies and presents three case studies that illustrate how ambassadors use digital platforms to interact with digital publics. The chapter thus demonstrates that the digitalization of public diplomacy is in no way limited to younger diplomats.

Original languageEnglish
Title of host publicationPalgrave Macmillan Series in Global Public Diplomacy
PublisherPalgrave Macmillan
Number of pages33
StatePublished - 1 Jan 2019
Externally publishedYes

Publication series

NamePalgrave Macmillan Series in Global Public Diplomacy
ISSN (Print)2731-3883
ISSN (Electronic)2731-3891

ASJC Scopus subject areas

  • Communication
  • Linguistics and Language
  • Political Science and International Relations


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