The effect of cognitive load on economic decisions

Reut Blaywais, Mosi Rosenboim

Research output: Contribution to journalArticlepeer-review

11 Scopus citations


In the current study, we examine how cognitive load affects economic decision-making. We asked participants to bid for lottery tickets with and without an alternative income. We demonstrate that the tendency to ignore opportunity costs is stronger under a greater cognitive load. Furthermore, cognitive load causes participants to invest fewer cognitive efforts in choice tasks and take more risks.

Original languageEnglish
Pages (from-to)993-999
Number of pages7
JournalManagerial and Decision Economics
Issue number8
StatePublished - 1 Dec 2019

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Management Science and Operations Research
  • Management of Technology and Innovation


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