Abstract
In the current study, we examine how cognitive load affects economic decision-making. We asked participants to bid for lottery tickets with and without an alternative income. We demonstrate that the tendency to ignore opportunity costs is stronger under a greater cognitive load. Furthermore, cognitive load causes participants to invest fewer cognitive efforts in choice tasks and take more risks.
| Original language | English |
|---|---|
| Pages (from-to) | 993-999 |
| Number of pages | 7 |
| Journal | Managerial and Decision Economics |
| Volume | 40 |
| Issue number | 8 |
| DOIs | |
| State | Published - 1 Dec 2019 |
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management
- Management Science and Operations Research
- Management of Technology and Innovation