The effect of evaluation on co-occurrence memory judgement

Yoav Bar-Anan, Efrat Amzaleg-David

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


Three experiments tested the effect of an attitude towards an object on the memory judgement of whether this object co-occurred with positive versus negative stimuli. We induced positive or negative attitudes towards novel male stimuli, and paired each man with an equal number of positive and negative animals. In a memory test, participants reported more co-occurrences of same-valence man/animal pairs than opposite-valence pairs. This valence-compatibility effect occurred even when attitudes were induced after the pairing (Experiment 1), when participants knew that each man occurred with an equal number of positive and negative animals (Experiment 2), and in reports of clear memory of pairs that did not co-occur (Experiment 3). The present findings suggest that evaluation causes illusory correlation even when the co-occurring stimuli are not traits or behaviours attributed to the attitude object. The results question the validity of co-occurrence memory judgements as measures of co-occurrence awareness in evaluative conditioning (EC) research.

Original languageEnglish
Pages (from-to)1030-1046
Number of pages17
JournalCognition and Emotion
Issue number6
StatePublished - 1 Jan 2014


  • Evaluation
  • Evaluative conditioning
  • Illusory correlation
  • Person memory

ASJC Scopus subject areas

  • Experimental and Cognitive Psychology
  • Developmental and Educational Psychology
  • Arts and Humanities (miscellaneous)


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