The Effect of National Stereotypes on the Tendency to Conduct Businesses in Foreign Countries: An Empirical Investigation.

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Abstract

This article presents an empirical analysis that shows what stereotype elements are significant for international managers when they decide to conduct future business interactions. The study also suggests a basic structure of international managers stereotypes. Results show that relationship, work attitude, and professionalism are the most important dimensions for international managers and that there is significant relationship between this perceptual structure and the tendency of managers to conduct business. Results also show that there is a meaningful difference between women and men in the factors that relate to the tendency to conduct businesses with others.
Original languageEnglish
Pages (from-to)79-93
Number of pages15
JournalJournal of Business & Management
Volume9
Issue number1
StatePublished - 1 Jan 2003

Keywords

  • International business enterprises
  • Industrial location
  • Industrial psychology
  • Stereotypes

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