The effect of nationality on tourist behavior: Israeli tour-guides’ perceptions

Abraham Pizam, Arie Reichel

Research output: Contribution to journalArticlepeer-review

64 Scopus citations


Does nationality make a difference in tourist behavior? To answer this question, 124 Israeli tour- guides were administered a questionnaire soliciting their opinions on 20 behavioral characteristics of American, British, German and French tourists on guided tours. The results indicated that in 18 out of the 20 behavioral characteristics there was a significant perceived difference between the four nationalities. In general, the Americans were perceived to be the most distinct and the French the most similar to other nationalities. A pair-comparison found that the tour-guides perceived the French-British to be the most similar to each other in their behavior, followed by French-Germans, French-Americans and culminating with British-Americans who were perceived to be the most dissimilar. The behavioral characteristics on which the greatest differences by nationality turned up, were “buying souvenirs,” “shopping,” “buying gifts,” and “photographing.” The least number of perceived differences were in the variables of “trip planning,” and “letter writing,” where all nationalities were perceived to be alike.

Original languageEnglish
Pages (from-to)23-49
Number of pages27
JournalJournal of Hospitality and Leisure Marketing
Issue number1
StatePublished - 15 Oct 1996

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing


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