TY - JOUR
T1 - The effect of object-valence relations on automatic evaluation
AU - Moran, Tal
AU - Bar-Anan, Yoav
N1 - Funding Information:
Correspondence should be addressed to: Tal Moran, Psychology Department, Ben Gurion University of the Negev, Be’er Sheva, Israel. E-mail: [email protected] This project was supported by grant from the European Union (PIRG06-GA-2009·256467) to YB-A.
PY - 2013/6/1
Y1 - 2013/6/1
N2 - Two experiments tested the effect of co-occurrence of a target object with affective stimuli on automatic evaluation of the target when the relation between the target and the affective stimuli suggests that they have opposite valence. Participants learned about targets that ended an unpleasant noise or a pleasant music. The valence of such targets is opposite to the valence of the affective stimuli that co-occur with them. Participants reported preference for targets that ended noise over targets that ended music, but automatic evaluation measures revealed the opposite preference. This suggests that automatic evaluation is sensitive to co-occurrence between stimuli more than to the relation between the stimuli, and that relational information has a stronger influence on deliberate evaluation than on automatic evaluation. These conclusions support the associative-propositional evaluation model (Gawronski & Bodenhausen, 2006), and add evidence regarding the sensitivity of the evaluative-conditioning effect to relational information.
AB - Two experiments tested the effect of co-occurrence of a target object with affective stimuli on automatic evaluation of the target when the relation between the target and the affective stimuli suggests that they have opposite valence. Participants learned about targets that ended an unpleasant noise or a pleasant music. The valence of such targets is opposite to the valence of the affective stimuli that co-occur with them. Participants reported preference for targets that ended noise over targets that ended music, but automatic evaluation measures revealed the opposite preference. This suggests that automatic evaluation is sensitive to co-occurrence between stimuli more than to the relation between the stimuli, and that relational information has a stronger influence on deliberate evaluation than on automatic evaluation. These conclusions support the associative-propositional evaluation model (Gawronski & Bodenhausen, 2006), and add evidence regarding the sensitivity of the evaluative-conditioning effect to relational information.
KW - Attitude formation
KW - Automatic evaluation
KW - Evaluative conditioning
KW - Relational learning
UR - http://www.scopus.com/inward/record.url?scp=84878112830&partnerID=8YFLogxK
U2 - 10.1080/02699931.2012.732040
DO - 10.1080/02699931.2012.732040
M3 - Article
C2 - 23072334
AN - SCOPUS:84878112830
SN - 0269-9931
VL - 27
SP - 743
EP - 752
JO - Cognition and Emotion
JF - Cognition and Emotion
IS - 4
ER -