The effects of information about health hazards in food on consumers' choice process

Amir Heiman; Oded Lowengart

doi:10.1016/j.jeconom.2010.07.003

The effects of information about health hazards in food on consumers' choice process

Amir Heiman, Oded Lowengart

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

15 Scopus citations

Abstract

This study examines the effects of context (health hazard), direction (positive versus negative) and intensity of information about health hazards on consumers' choice processes. We propose that choice of frequently purchased food commodities, ceteris paribus, is based on a single dimensiontaste. We develop a set of hypotheses regarding the type of choice process to be employed in various information types and empirically test them in a field experiment design. Our results indicate that a single-dimension choice process is employed under a nonsevere message and a multidimensional process under high-intensity negative information.

Original language	English
Pages (from-to)	140-147
Number of pages	8
Journal	Journal of Econometrics
Volume	162
Issue number	1
DOIs	https://doi.org/10.1016/j.jeconom.2010.07.003
State	Published - 1 May 2011

Keywords

Choice process
D81-Criterion for decision making under uncertainty
Health hazards
Negative information

ASJC Scopus subject areas

Economics and Econometrics

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10.1016/j.jeconom.2010.07.003

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title = "The effects of information about health hazards in food on consumers' choice process",

abstract = "This study examines the effects of context (health hazard), direction (positive versus negative) and intensity of information about health hazards on consumers' choice processes. We propose that choice of frequently purchased food commodities, ceteris paribus, is based on a single dimensiontaste. We develop a set of hypotheses regarding the type of choice process to be employed in various information types and empirically test them in a field experiment design. Our results indicate that a single-dimension choice process is employed under a nonsevere message and a multidimensional process under high-intensity negative information.",

keywords = "Choice process, D81-Criterion for decision making under uncertainty, Health hazards, Negative information",

author = "Amir Heiman and Oded Lowengart",

note = "Funding Information: This research was supported by the Israeli Poultry Growers Board, the Davidson Center for Agribusiness , and the Center for Research in Agricultural Economics are gratefully acknowledged. We wish to thank Shai Danziger, Moshe Givon, David R. Just, Chezy Ofir, and Yacov Tsur for helpful comments. ",

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N2 - This study examines the effects of context (health hazard), direction (positive versus negative) and intensity of information about health hazards on consumers' choice processes. We propose that choice of frequently purchased food commodities, ceteris paribus, is based on a single dimensiontaste. We develop a set of hypotheses regarding the type of choice process to be employed in various information types and empirically test them in a field experiment design. Our results indicate that a single-dimension choice process is employed under a nonsevere message and a multidimensional process under high-intensity negative information.

AB - This study examines the effects of context (health hazard), direction (positive versus negative) and intensity of information about health hazards on consumers' choice processes. We propose that choice of frequently purchased food commodities, ceteris paribus, is based on a single dimensiontaste. We develop a set of hypotheses regarding the type of choice process to be employed in various information types and empirically test them in a field experiment design. Our results indicate that a single-dimension choice process is employed under a nonsevere message and a multidimensional process under high-intensity negative information.

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KW - D81-Criterion for decision making under uncertainty

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KW - Negative information

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The effects of information about health hazards in food on consumers' choice process

Abstract

Keywords

ASJC Scopus subject areas

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