@inproceedings{bca978e047344c52b54c3bcd0027272e,
title = "The effects of perceived web-store design characteristics on consumer's affective states and attitudes towards the store",
abstract = "This study tests a model that proposes that design elements of the e-store create environmental atmospheric that induce certain emotional states in the consumer, which in turn affect his/her attitudes towards the store. The model is based on concepts from the human-computer interaction (HCI) literature and on the environmental psychology model of Mehrabian and Russell (1974). The atmospherics of the e-store is captured in our model by perceptions of two design dimensions: usability and aesthetics. The results support the model propositions by showing a significant effect of site atmospherics on the emotions experienced during the shopping episode and, consequently, on attitudes towards the store. The study contributes to the development of a richer and more adequate model of consumer behavior in online shopping, by merging HCI and marketing theories, and by taking into account the effects of design on emotions.",
keywords = "Aesthetics, Design, E-retail, Emotions, Human-computer interaction, Store atmosphere, Usability, Web-store",
author = "Talya Porat and Noam Tractinsky",
year = "2006",
month = jan,
day = "1",
language = "English",
isbn = "9197507954",
series = "Proceedings from the 5th Conference on Design and Emotion 2006",
publisher = "Design and Emotion,Chalmers University of Technology,Department of Product and Production Development",
booktitle = "Proceedings from the 5th Conference on Design and Emotion 2006",
note = "5th Conference on Design and Emotion 2006 ; Conference date: 27-09-2006 Through 29-09-2006",
}