The effects of social capital on cross-cultural eWOM communication in minority-mainstream consumer interactions on social media

Psychology

• Social Interaction 100%
• Ethnic Minority 50%
• Practitioners 50%
• Conceptual Framework 50%
• Facebook 50%
• Consumer Attitude 50%
• Theory of Planned Behavior 50%
• Subjective Norm 50%
• Dominant Culture 50%

Social Sciences

• Social Media 100%
• Electronic Word of Mouth 100%
• Social Capital 100%
• Israeli 18%
• Social Interaction 18%
• Cultural Factor 18%
• Judaism 9%
• Ethnic Minority 9%
• Facebook 9%
• Consumers 9%
• Minority Groups 9%
• Conceptual Framework 9%
• Consumer Attitude 9%
• Structural Equation Modeling 9%
• Cultural Minorities 9%
• Dominant Culture 9%

Keyphrases

• Capital Interaction 16%