TY - JOUR
T1 - The format in which uncertainty information is presented affects decision biases
AU - Gottlieb, Daniel A.
AU - Weiss, Talia
AU - Chapman, Gretchen B.
PY - 2007/3/1
Y1 - 2007/3/1
N2 - We examined how the format in which uncertainty information is presented affects two biases in humans' choice behavior. In a computer task, participants were given four common-ratio effect and four common-consequence effect problems in each of four different formats. In these problems, uncertainty information was described, as percentages (e.g., 80%) or as frequencies (e.g., 16/20), or was experienced, either serially (20 outcomes shown one at a time) or simultaneously (20 outcomes all shown at once). Presenting information as percentages attenuated the common-ratio effect and augmented the common-consequence effect, which suggests that these biases have different underlying mechanisms. Participants' percentage estimates of outcome likelihoods did not differ according to the format in which the information was presented; however, participants' nonverbal estimates of outcome likelihoods differed across formats. The results suggest that uncertainty information presented as percentages is processed differently than the same uncertainty information presented in other formats.
AB - We examined how the format in which uncertainty information is presented affects two biases in humans' choice behavior. In a computer task, participants were given four common-ratio effect and four common-consequence effect problems in each of four different formats. In these problems, uncertainty information was described, as percentages (e.g., 80%) or as frequencies (e.g., 16/20), or was experienced, either serially (20 outcomes shown one at a time) or simultaneously (20 outcomes all shown at once). Presenting information as percentages attenuated the common-ratio effect and augmented the common-consequence effect, which suggests that these biases have different underlying mechanisms. Participants' percentage estimates of outcome likelihoods did not differ according to the format in which the information was presented; however, participants' nonverbal estimates of outcome likelihoods differed across formats. The results suggest that uncertainty information presented as percentages is processed differently than the same uncertainty information presented in other formats.
UR - http://www.scopus.com/inward/record.url?scp=34247180690&partnerID=8YFLogxK
U2 - 10.1111/j.1467-9280.2007.01883.x
DO - 10.1111/j.1467-9280.2007.01883.x
M3 - Article
C2 - 17444921
AN - SCOPUS:34247180690
SN - 0956-7976
VL - 18
SP - 240
EP - 246
JO - Psychological Science
JF - Psychological Science
IS - 3
ER -