The globalization of Israel: McWorld in Tel Aviv, Jihad in Jerusalem

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

24 Scopus citations


This book focuses on how globalization is impacting contemporary Israel. it is a concise and originally argued introduction to Israel, but the author, Uri Ram, is careful to frame his analysis in a broader discussion of Israeli history and broader social currents. Focusing in particular on two defining – and conflicting – contemporary trends; one toward advanced liberal democracy with a cosmopolitan edge, and the other toward ethno-religious traditionalism and rejection of the secularism associated with market driven globalization. The cosmopolitan, high-tech driven city of Tel Aviv represents the former trend, and Jerusalem – a city increasingly dominated by orthodox Jews – represents the latter. Using Benjamin Barber's Jihad versus McWorld thesis to good effect, Ram's book will stand as an ideal introduction to contemporary Israel and its place in the world.

Original languageEnglish
Title of host publicationThe Globalization of Israel
Subtitle of host publicationMcworld in Tel Aviv, Jihad in Jerus
PublisherTaylor and Francis
Number of pages290
ISBN (Electronic)9780203942277
StatePublished - 1 Jan 2013

ASJC Scopus subject areas

  • Arts and Humanities (all)


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