The influence of ease of retrieval on judgment as a function of attention to subjective experience

Shai Danziger, Simone Moran, Vered Rafaely

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

The ease with which information comes to mind can impact judgment. We examine whether the influence of ease of retrieval is moderated by situational factors that call it to attention before judgment and by individual differences in experiential processing style, as measured by the rational experiential inventory scale (Pacini & Epstein, 1999). An ease of retrieval effect, indicated by less favorable evaluations of a proposal following the retrieval of many reasons advocating the proposal than following the retrieval of only a few, was found for high-experiential style processors regardless of situational factors that made ease of retrieval salient. However, the effect was found among low-experiential style processors only when ease of retrieval was explicitly called to their attention prior to judgment.

Original languageEnglish
Pages (from-to)191-195
Number of pages5
JournalJournal of Consumer Psychology
Volume16
Issue number2
DOIs
StatePublished - 1 Jan 2006

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