TY - GEN
T1 - The influence of sign variations on drivers' comprehension
AU - Ben-Bassat, Tamar
AU - Shinar, David
N1 - Publisher Copyright:
© 2018 by Human Factors and Ergonomics Society (HFES). All rights reserved.
PY - 2018/1/1
Y1 - 2018/1/1
N2 - Road Sign comprehension studies typically focus on differences among signs, demonstrating large variability in comprehension among different signs. Differences in features of sign design can be grouped into their shape, background color, and the symbol/icon in their center. This study demonstrated that specific sign messages can be presented with different sign features without detrimental effects on either comprehension level or response time. In particular, the choice of background color (yellow or white) appears to be inconsequential for comprehension. It seems that some sign characteristics are not critical to comprehension and consequently licensed drivers may even incorrectly identify a non-local sign as the standard sign that they actually encounter on the roads. However, other sign features - especially those relating to the icon/symbol - can be critical to comprehension when they violate the icon-concept compatibility, as it is represented in drivers' long-term memory.
AB - Road Sign comprehension studies typically focus on differences among signs, demonstrating large variability in comprehension among different signs. Differences in features of sign design can be grouped into their shape, background color, and the symbol/icon in their center. This study demonstrated that specific sign messages can be presented with different sign features without detrimental effects on either comprehension level or response time. In particular, the choice of background color (yellow or white) appears to be inconsequential for comprehension. It seems that some sign characteristics are not critical to comprehension and consequently licensed drivers may even incorrectly identify a non-local sign as the standard sign that they actually encounter on the roads. However, other sign features - especially those relating to the icon/symbol - can be critical to comprehension when they violate the icon-concept compatibility, as it is represented in drivers' long-term memory.
UR - http://www.scopus.com/inward/record.url?scp=85072753277&partnerID=8YFLogxK
U2 - 10.1177/1541931218621435
DO - 10.1177/1541931218621435
M3 - Conference contribution
AN - SCOPUS:85072753277
T3 - Proceedings of the Human Factors and Ergonomics Society
SP - 1918
EP - 1922
BT - 62nd Human Factors and Ergonomics Society Annual Meeting, HFES 2018
PB - Human Factors and Ergonomics Society Inc.
T2 - 62nd Human Factors and Ergonomics Society Annual Meeting, HFES 2018
Y2 - 1 October 2018 through 5 October 2018
ER -