The Maccabiah as a New Sports Diplomacy Instrument

This article examines the Maccabiah Games as a unique case study of new sports diplomacy, analyzing how this non-state sporting event functions as a significant soft power resource for Israel, while operating largely independently of state control and financing. Through analysis of historical documents, legislative frameworks, and policy decisions, we investigate the complex relationship between the Israeli state and the Maccabiah Games, which has evolved since its inception in 1932. We argue that while the Games serve as Israel’s primary sporting diplomatic vehicle and enhance its international image, they operate primarily through private and civic networks rather than state direction or consistent financial support. This creates an interesting paradox: the Games’ independence from state control allows the sports community to maintain autonomy in pursuing its goals, yet this same independence results in minimal state investment, shifting the financial burden onto participants and the Jewish sports community. Despite the Games’ significance in promoting Jewish immigration and strengthening ties with the diaspora, Israel lacks a coherent legal framework or consistent funding mechanism for this quadrennial Olympic competition. While state officials regularly participate in ceremonial aspects and leverage the Games for public diplomacy, concrete institutional support remains limited. This situation reflects both Israel’s broader underinvestment in sports infrastructure and its tendency to prioritize hard power over soft power resources. The findings contribute to the theoretical understanding of new sports diplomacy by demonstrating how non-state actors can successfully operate major international sporting events that serve national diplomatic purposes, even without substantial state support. The Maccabiah case illustrates the evolving nature of sports diplomacy, where traditional state-centered approaches are increasingly complemented or replaced by more independent, community-driven initiatives that nonetheless advance national soft power objectives.