The Mediatisation of Ministries of Foreign Affairs: Diplomacy in the New Media Ecology

Ilan Manor, Rhys Crilley

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations


The proliferation of social media has had a profound impact on the practice of diplomacy; diplomats can bypass the press and communicate their messages directly to online audiences. Subsequently, ministries of foreign affairs (MFA s) are now mediatised; they produce media content, circulate content through social media and adopt media logics in their daily operations. Through a case study of the Israeli MFA during the 2014 Gaza War, this article explores the mediatisation of MFA s. It does so by analysing how the Israeli MFA crafted frames through which online audiences could understand the war and demonstrates that these frames evolved as the conflict unfolded. It then draws attention to the important way in which MFA s are now media actors through a statistical analysis, which demonstrates that the use of images in tweets increased engagement with the Israeli MFA'.s frames. Finally, the article illustrates how these frames were used to legitimize Israel'.s actions, and delegitimise those of Hamas.

Original languageEnglish
Title of host publicationDiplomatic Studies
EditorsChristian Lequesne
PublisherBrill Nijhoff
Number of pages26
StatePublished - 1 Jan 2022

Publication series

NameDiplomatic Studies
ISSN (Print)1872-8863


  • digital diplomacy
  • Framing Theory
  • Gaza War
  • Israel/Palestine
  • mediatisation
  • ministries of foreign affairs (MFA s)
  • social media

ASJC Scopus subject areas

  • Political Science and International Relations
  • Law


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