TY - JOUR
T1 - The motivational and control structure underlying the acceptance of adaptive museum guides - An empirical study
AU - Pianesi, Fabio
AU - Graziola, Ilenia
AU - Zancanaro, Massimo
AU - Goren-Bar, Dina
N1 - Funding Information:
This work was partially supported by the PEACH (Personal Experience with Active Cultural Heritage) project funded by the Provincia Autonoma di Trento (PAT).
Funding Information:
You can enjoy a free entrance ticket to the castle by participating in a study we are conducting. The study is part of a project called PEACH funded by the Province of Trento. This is a collaborative project between FBK-Irst and the Buonconsiglio Museum.
PY - 2009/1/1
Y1 - 2009/1/1
N2 - Acceptance of adaptive museum guides raises important issues stemming from both the nature of the scenario (museum visit) and the very kind of technological approach adopted (adaptivity). As to the former, museum guides play a utilitarian role in a hedonic scenario; at present, however, it is not clear how this reflects on the balance between intrinsic and extrinsic motivations for guide acceptance. The adaptive nature of the guide, in turn, raises questions about the impact of the opaqueness of the system behavior, of the alleged loss of perceived control over the interaction, and the role of presentation personalization. All these issues are explored in this paper by means of a model derived from TAM and comprising both extrinsic and intrinsic motivational constructs. The results of a analysis of data from 115 subjects show that the motivational structure of the guide usage is mainly utilitarian, with intrinsic motivations playing a role insofar as they acquire an instrumental value. The impact of the control issues on acceptability is low and indirect, while the importance of the feedback provided by the system is confirmed. Finally, personalization positively impacts on user engagement, this way strengthening the empirical and theoretical groundings for work in adaptive systems.
AB - Acceptance of adaptive museum guides raises important issues stemming from both the nature of the scenario (museum visit) and the very kind of technological approach adopted (adaptivity). As to the former, museum guides play a utilitarian role in a hedonic scenario; at present, however, it is not clear how this reflects on the balance between intrinsic and extrinsic motivations for guide acceptance. The adaptive nature of the guide, in turn, raises questions about the impact of the opaqueness of the system behavior, of the alleged loss of perceived control over the interaction, and the role of presentation personalization. All these issues are explored in this paper by means of a model derived from TAM and comprising both extrinsic and intrinsic motivational constructs. The results of a analysis of data from 115 subjects show that the motivational structure of the guide usage is mainly utilitarian, with intrinsic motivations playing a role insofar as they acquire an instrumental value. The impact of the control issues on acceptability is low and indirect, while the importance of the feedback provided by the system is confirmed. Finally, personalization positively impacts on user engagement, this way strengthening the empirical and theoretical groundings for work in adaptive systems.
KW - Adaptive guides
KW - Intrinsic and extrinsic motivations
KW - Technology acceptance
KW - Utilitarian and hedonic systems
UR - http://www.scopus.com/inward/record.url?scp=67649103505&partnerID=8YFLogxK
U2 - 10.1016/j.intcom.2009.04.002
DO - 10.1016/j.intcom.2009.04.002
M3 - Article
AN - SCOPUS:67649103505
SN - 0953-5438
VL - 21
SP - 186
EP - 200
JO - Interacting with Computers
JF - Interacting with Computers
IS - 3
ER -