The non-profit turn and its challenges for business schools: Foundations for a new vision in third sector management training: Foundations for a new vision in third sector management training

Eric Cornuel, Pierre Kletz

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Purpose: Over the past years, the teaching of third sector management and corporate social responsibility in business schools has been characterized by two main features: it has become widespread, and the assumption that a company's moral behavior has a financial correlate was abandoned. It follows from the second element that these classes are no longer meant to train managers to make a more effective economic contribution. The courses can now find a different, higher purpose, namely to emphasize the impact of the companies' and non-profit organizations' social activities. This paper aims to address this issue. Design/methodology/approach: The paper looks at two prevailing models of integration of third sector management in the curriculum and their limits. Findings: The paper finds that emphasizing companies' and non-profit organizations' social activities can be achieved if managers are trained in a way that better apprehends the stakes of these social activities. However, for business schools to make a significant contribution to this field and avoid missing the opportunities of this "non profit turn", they must establish a vision of what these courses mean to them. Originality/value: This paper provides useful information on the challenges of teaching a curricula taking into account the companies' and non-profit organization' social activities.

Original languageEnglish
Pages (from-to)483-491
Number of pages9
JournalJournal of Management Development
Volume30
Issue number5
DOIs
StatePublished - 1 May 2011
Externally publishedYes

Keywords

  • Business schools
  • Corporate social responsibility
  • Non-profit organizations

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Organizational Behavior and Human Resource Management

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