The perception of others: Inferring reputation from social media in the enterprise

Michal Jacovi, Ido Guy, Shiri Kremer-Davidson, Sara Porat, Netta Aizenbud-Reshef

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

27 Scopus citations

Abstract

The emergence of social media allows people to interact with others all over the world. During interaction, people leave many traces behind that can reveal things about themselves, or about how they perceive others: having many followers may indicate that one is an influencer; forum answers that gain high ranking, are likely to testify for expertise; people who gain high ranking in eCommerce sites are likely to be trustworthy. In this paper, we examine whether public online traces can be used for inferring the reputation of a person as perceived by others in relation to trustworthiness, influence, expertise, and impact. We describe a study performed on indicators of reputation that employees leave in a rich organizational social media platform. We compare different indicators, and report the results of an extensive user study with over 500 participants who provided their perception of thousands of others through a set of hypothetical scenarios.

Original languageEnglish
Title of host publicationCSCW 2014 - Proceedings of the 17th ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages756-766
Number of pages11
ISBN (Print)9781450325400
DOIs
StatePublished - 1 Jan 2014
Externally publishedYes
Event17th ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2014 - Baltimore, MD, United States
Duration: 15 Feb 201419 Feb 2014

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

Conference17th ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2014
Country/TerritoryUnited States
CityBaltimore, MD
Period15/02/1419/02/14

Keywords

  • Enterprise
  • Expertise
  • Influence
  • Reputation
  • Social media
  • Trust
  • Workplace

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Networks and Communications

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