The place of the "open house" in the school-choice process: Insights from Canadian parents, children, and teachers

Izhar Oplatka

Research output: Contribution to journalReview articlepeer-review

10 Scopus citations

Abstract

The current study aimed at exploring the perceived significance of promotional events in secondary schools among Canadian parents, their children, and teachers and at determining the influence of these events on the school-choice process and school life. The findings suggest that both teachers and families displayed apparently contradictory perceptions of the open house with respect to its significance and influence, differing as well from one another in their understanding of the place of this event in school life and choice. In addition, four effective aspects of this promotional event have been subjectively identified by the respondents. Empirical and practical implications are suggested.

Original languageEnglish
Pages (from-to)163-184
Number of pages22
JournalUrban Education
Volume42
Issue number2
DOIs
StatePublished - 1 Mar 2007

Keywords

  • Marketing
  • Open evening
  • Parents
  • Promotional activities
  • School choice
  • Teachers

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