The relationship between risk-taking, sensation-seeking, and the tourist behavior of young adults: A cross-cultural study

Abraham Pizam, Gang Hoan Jeong, Arie Reichel, Hermann van Boemmel, Jean Marc Lusson, Lizl Steynberg, Olimpia State-Costache, Serena Volo, Claudia Kroesbacher, Jana Kucerova, Nuria Montmany

Research output: Contribution to journalArticlepeer-review

196 Scopus citations

Abstract

This study analyzed the effects of the combined psychological characteristics of risk-taking and sensation seeking on the travel behavior and preferred tourist activities of young adults on leisure trips. The results of this cross-cultural study, which was conducted among 1,429 students at 11 universities located in 11 different countries, found that respondents with high combined risk-taking and sensation seeking (RSS) scores differed significantly in their travel behavior, mode of destination choice, preferred tourist activities and demographics, from those who had low RSS scores. The study also discovered a significant difference between nationalities on RSS scores.

Original languageEnglish
Pages (from-to)251-260
Number of pages10
JournalJournal of Travel Research
Volume42
Issue number3
DOIs
StatePublished - 1 Jan 2004

Keywords

  • Cross-cultural
  • Risk-taking
  • Sensation seeking
  • Tourist activities
  • Travel behavior

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