The road not taken: why digital diplomacy must broaden its horizons

Research output: Contribution to journalArticlepeer-review


To date, scholars have only investigated how societal norms reshape diplomacy. The War in Ukraine demonstrates the need to examine how diplomats’ use of digital technologies may re-shape societies. In this article I examine two new, digital practices adopted by Ukraine during the War. By analyzing these practices, I try to reflect on how these may impact the norms and values of digital societies. This article takes the road not taken by digital diplomacy scholars while demonstrating the importance of broadening digital diplomacy’s horizons and examining the reciprocal relationship between diplomacy and society.

Original languageEnglish
JournalPlace Branding and Public Diplomacy
StateAccepted/In press - 1 Jan 2022


  • Big Tech
  • Digital Diplomacy
  • Russia Ukraine War
  • Social Media
  • Ukraine

ASJC Scopus subject areas

  • Strategy and Management
  • Marketing


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