@inproceedings{29480a05ec9949e99293b9c0d1e8ccf3,
title = "The Role of Followers and Followees in the Adoption of Innovations",
abstract = "An online social network is a key platform through which innovation diffuses. To learn about innovativeness, we simultaneously investigate two Twitter networks, the relationships network, following-follower relationships, and the activity network, the flow of tweets. Specifically, the innovativeness relations to the networks' indegree and outdegree, the volume of platform use, and the profile's age. The more active and central the user, the earlier the adoption. Innovativeness increases with the number of followers only when at least several of them adopt the innovation. Surprisingly, having more followees is linked to later engagement with the innovation. This association is mediated by the number of adopters' followees. Those who created a Twitter profile later are also more likely to adopt innovations later. This study is novel in distinguishing between the two networks and analyzing their interactions. Its contribution lies in identifying the innovativeness of users in an online social network platform diffusion.",
keywords = "Adoption, Centrality Measures, Innovativeness, Online Social Networks, Relationships Graphs",
author = "Mor Atlas and Arieh Gavious and Gilad Ravid",
note = "Publisher Copyright: {\textcopyright} 2023 IEEE Computer Society. All rights reserved.; 56th Annual Hawaii International Conference on System Sciences, HICSS 2023 ; Conference date: 03-01-2023 Through 06-01-2023",
year = "2023",
month = jan,
day = "1",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "Institute of Electrical and Electronics Engineers",
pages = "2463--2472",
editor = "Bui, {Tung X.}",
booktitle = "Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023",
address = "United States",
}