The role of network setting and gender in online content popularity

Ofrit Lesser, Tsahi Hayat, Yuval Elovici

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

In this study, we explore the role of specific network structures that enhance social capital and assess the extent to which gender, social ties, and communication interaction relate to content popularity within online social networks (OSNs). Our results are based on an extensive OSN data set, containing over 100,000 members, connected by over 1.7 million links. The findings indicate that content popularity inference is more accurate when considering activity interaction among users and that network structures known as advantageous for amassing social capital in the offline environment are relevant online as well. We conclude by discussing how gender mediates the correlation between some network measures and the growth of users’ content popularity and provide a potential explanation for the emergence of gender differences.

Original languageEnglish
Pages (from-to)1607-1624
Number of pages18
JournalInformation Communication and Society
Volume20
Issue number11
DOIs
StatePublished - 2 Nov 2017

Keywords

  • Content popularity
  • gender
  • online social networks
  • social capital
  • social network analysis

ASJC Scopus subject areas

  • Communication
  • Library and Information Sciences

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