The squander sequence: Understanding food waste at each stage of the consumer decision-making process

Lauren G. Block; Punam A. Keller; Beth Vallen; Sara Williamson; Mia M. Birau; Amir Grinstein; Kelly L. Haws; Monica C. La Barge; Cait Lamberton; Elizabeth S. Moore; Emily M. Moscato; Rebecca Walker Reczek; Andrea Heintz Tangari

doi:10.1509/jppm.15.132

The squander sequence: Understanding food waste at each stage of the consumer decision-making process

Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. La Barge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, Andrea Heintz Tangari

Research output: Contribution to journal › Article › peer-review

159 Scopus citations

Abstract

Food waste presents a complex global problem that involves multiple actors and institutions within the aggregate food marketing system. Food waste occurs across food production and distribution, as well as at the hands of the consumer. In this research, the authors focus on waste that occurs across what is termed the "squander sequence," which describes waste that occurs from consumer behaviors at the preacquisition, acquisition, consumption, and disposition stages. The authors set forth a behavioral theory-based agenda to explain food waste in the squander sequence with the ultimate goals of encouraging future research to uncover the psychological underpinnings of consumer-level food waste and of deriving transformative consumer solutions to this substantive issue.

Original language	English
Pages (from-to)	292-304
Number of pages	13
Journal	Journal of Public Policy and Marketing
Volume	35
Issue number	2
DOIs	https://doi.org/10.1509/jppm.15.132
State	Published - 1 Sep 2016
Externally published	Yes

Keywords

Food consumption
Food waste
Social marketing
Squander sequence
Sustainability

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jppm.15.132

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Block, L. G., Keller, P. A., Vallen, B., Williamson, S., Birau, M. M., Grinstein, A., Haws, K. L., La Barge, M. C., Lamberton, C., Moore, E. S., Moscato, E. M., Reczek, R. W., & Tangari, A. H. (2016). The squander sequence: Understanding food waste at each stage of the consumer decision-making process. Journal of Public Policy and Marketing, 35(2), 292-304. https://doi.org/10.1509/jppm.15.132

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title = "The squander sequence: Understanding food waste at each stage of the consumer decision-making process",

abstract = "Food waste presents a complex global problem that involves multiple actors and institutions within the aggregate food marketing system. Food waste occurs across food production and distribution, as well as at the hands of the consumer. In this research, the authors focus on waste that occurs across what is termed the {"}squander sequence,{"} which describes waste that occurs from consumer behaviors at the preacquisition, acquisition, consumption, and disposition stages. The authors set forth a behavioral theory-based agenda to explain food waste in the squander sequence with the ultimate goals of encouraging future research to uncover the psychological underpinnings of consumer-level food waste and of deriving transformative consumer solutions to this substantive issue.",

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doi = "10.1509/jppm.15.132",

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Block, LG, Keller, PA, Vallen, B, Williamson, S, Birau, MM, Grinstein, A, Haws, KL, La Barge, MC, Lamberton, C, Moore, ES, Moscato, EM, Reczek, RW & Tangari, AH 2016, 'The squander sequence: Understanding food waste at each stage of the consumer decision-making process', Journal of Public Policy and Marketing, vol. 35, no. 2, pp. 292-304. https://doi.org/10.1509/jppm.15.132

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AU - Keller, Punam A.

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AU - Williamson, Sara

AU - Birau, Mia M.

AU - Grinstein, Amir

AU - Haws, Kelly L.

AU - La Barge, Monica C.

AU - Lamberton, Cait

AU - Moore, Elizabeth S.

AU - Moscato, Emily M.

AU - Reczek, Rebecca Walker

AU - Tangari, Andrea Heintz

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The squander sequence: Understanding food waste at each stage of the consumer decision-making process

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Keywords

ASJC Scopus subject areas

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