The translation of self-spirituality into organizations

This study provides an analysis of rich field-based data regarding the translation of self-spirituality into Israeli public schools. The study also draws from research conducted in other Western for-profit and health organizations. While the analysis supports existing assertions from research regarding the increasing market orientation of the culture of self-spirituality, it also identifies the specific methods used by brokers to translate self-spirituality concepts into the school system and distinguishes between ethical and unethical approaches to translation. It further illuminates the interactional dynamics that explain the emergence of an instrumental orientation to the translation of self-spirituality.