The voice of teachers in marketing their school: Personal perspectives in competitive environments

Keyphrases

• Cognitive Dissonance 50%
• Competitive Environment 100%
• Dissonance 50%
• Education Marketing 50%
• Educational Marketing 50%
• Marketing Activity 50%
• Marketization 100%
• Perceived Impact 50%
• School Life 50%
• School Marketing 100%
• School Success 50%
• School Teachers 100%
• Secondary School Teachers 50%
• Structured Interview 50%
• Subjective Meaning 50%
• Teacher Ideologies 50%
• Teacher Perceptions 50%
• Teacher Role 50%
• Teacher Well-being 50%

Social Sciences

• Cognitive Dissonance 50%
• Ideologies 50%
• Marketization 100%
• School Success 50%
• Secondary School Teacher 50%
• Semi-Structured Interview 50%
• Teacher Perceptions 50%
• Teacher Role 50%
• UK 50%
• Wellbeing 50%