Thinking groups: Rhetorical enactment of collective identity in three Israeli Kibbutzim

The present paper reports a case study about public deliberations in three Israeli kibbutzim regarding a disputed school issue: whether to maintain a traditional in-kibbutz high school despite a heavy financial burden or to close it and send kibbutz youths to a public regional school The results served as a demonstration of a 'thinking group' (i.e. of how the collective aims of a group are achieved by the coordinated rhetorical behaviour of individuals according to the formal rules of the collective deliberations). First, video-recordings of six general assembly meetings in which the issue was discussed was analyzed as to their argumentative content. Second, the extracted arguments were presented to a sample of 342 kibbutz members to capture the distribution of opinions in the population. It is proposed that most kibbutz members were willing to preserve their collective living and saw the closure of their in-kibbutz school as a threat to their traditional collective identity. We observed a distinct form of public rhetoric during the deliberations in the general meetings which provides a podium for the disputed opinions, preserves the kibbutz shared identity representation and avoids social friction.