Three Principles to REVISE People’s Unethical Behavior

Shahar Ayal, Francesca Gino, Rachel Barkan, Dan Ariely

Research output: Contribution to journalArticlepeer-review

104 Scopus citations


Dishonesty and unethical behavior are widespread in the public and private sectors and cause immense annual losses. For instance, estimates of U.S. annual losses indicate $1 trillion paid in bribes, $270 billion lost due to unreported income, and $42 billion lost in retail due to shoplifting and employee theft. In this article, we draw on insights from the growing fields of moral psychology and behavioral ethics to present a three-principle framework we call REVISE. This framework classifies forces that affect dishonesty into three main categories and then redirects those forces to encourage moral behavior. The first principle, reminding, emphasizes the effectiveness of subtle cues that increase the salience of morality and decrease people’s ability to justify dishonesty. The second principle, visibility, aims to restrict anonymity, prompt peer monitoring, and elicit responsible norms. The third principle, self-engagement, increases people’s motivation to maintain a positive self-perception as a moral person and helps bridge the gap between moral values and actual behavior. The REVISE framework can guide the design of policy interventions to defeat dishonesty.

Original languageEnglish
Pages (from-to)738-741
Number of pages4
JournalPerspectives on Psychological Science
Issue number6
StatePublished - 1 Nov 2015


  • dishonesty
  • ethical dissonance
  • moral reminders
  • self-concept
  • social monitoring

ASJC Scopus subject areas

  • General Psychology


Dive into the research topics of 'Three Principles to REVISE People’s Unethical Behavior'. Together they form a unique fingerprint.

Cite this