Transience of public attention in conservation science

Ivan Jarić, Ricardo A. Correia, Marino Bonaiuto, Barry W. Brook, Franck Courchamp, Josh A. Firth, Kevin J. Gaston, Tina Heger, Jonathan M. Jeschke, Richard J. Ladle, Yves Meinard, David L. Roberts, Kate Sherren, Masashi Soga, Andrea Soriano-Redondo, Diogo Veríssimo, Uri Roll

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


Societal awareness of, and engagement with, environmental problems is a critical prerequisite for effective conservation programs. Research has revealed a strong general pattern whereby public attention received by cultural products diminishes over time. If transposed to conservation, this transience of societal attention is likely to be of major importance because it can limit motivation to support conservation efforts. We address the concept of attention transience applied to conservation, discuss its major drivers and mechanisms, and provide a short overview of conservation issues for which this phenomenon is expected to be particularly relevant. Attention transience leaves a brief window of opportunity for conservationists to focus public awareness and to mobilize necessary support. In this context, it is critical to maximize the conservation benefits generated during these short bursts of attention, especially through tailored conservation marketing campaigns with targeted message framing and regular efforts to refocus attention on key issues.

Original languageEnglish
Pages (from-to)333-340
Number of pages8
JournalFrontiers in Ecology and the Environment
Issue number7
StatePublished - 1 Sep 2023

ASJC Scopus subject areas

  • Ecology, Evolution, Behavior and Systematics
  • Ecology


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