Studies on innovation and creativity have been quite rare, thus far in the sport management literature. In this study, a comparative analysis was conducted between two great inventions - Tsukahara's Vault and Fosbury's Flop. Mitsuo Tsukahara and Dick Fosbury responded to open-ended questions designed to capture various dimensions in the development of their innovations. A content analysis was conducted on the data obtained through this semi-structured interview technique. The comparison between these two cases revealed an amazingly similar pattern in the structure of the innovative process. The major conclusion drawn from this analysis is that the principles of optimisation and creativity-enhancement should be conceived as being complimentary, in the promotion of innovative processes in various areas.
- Incremental process