Understanding feedback expectations on Facebook

Nir Grinberg, Shankar Kalyanaraman, Lada A. Adamic, Mor Naaman

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

16 Scopus citations

Abstract

When people share updates with their friends on Facebook they have varying expectations for the feedback they will receive. In this study, we quantitatively examine the factors contributing to feedback expectations and the potential outcomes of expectation fulfillment. We conducted two sets of surveys: one asking people about their feedback expectations immediately after posting on Facebook and the other asking how the amount of feedback received on a post matched the participant's expectations. Participants were more likely to expect feedback on content they evaluated as more important, and to a lesser extent more personal. Expectations also depended on participants' age, gender, and level of activity on Facebook. When asked about feedback expectations from specific friends, participants were more likely to expect feedback from closer friends, but expectations varied considerably based on recency of communication, geographical proximity, and the type of relationship (e.g. family, co-worker). Finally, receiving more feedback relative to expectations correlated with a greater feeling of connectedness to one's Facebook friends. The findings suggest implications for the theory and the design of social network sites.

Original languageEnglish
Title of host publicationCSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages726-739
Number of pages14
ISBN (Electronic)9781450343350
DOIs
StatePublished - 25 Feb 2017
Externally publishedYes
Event2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 - Portland, United States
Duration: 25 Feb 20171 Mar 2017

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Conference

Conference2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017
Country/TerritoryUnited States
CityPortland
Period25/02/171/03/17

Keywords

  • Computer-mediated communication
  • Facebook
  • Feedback expectations
  • Information sharing
  • Social media

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