Understanding the collaboration enigma

Vered Holzmann, Shlomo Dubnov

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


The 21st century offers innovative technological tools to communicate and collaborate. Many of these tools are based on the concept of user participation. The input might be an informative narrative (e.g., Wiki), entertaining content (e.g., YouTube), personal experiences (e.g. Facebook, MySpace, Twitter), or opinions and reviews regarding various issues. Nevertheless, the rational for personal contribution to the public sphere is not obvious. This study presents a paradigm that explains the multilayer motive structure that might encourages people to collaborate under the umbrella of a technological social network. The model tiers include personal and social aspects, tangible and intangible rewards, and more. The model was tested using a set of questionnaires, designed to evaluate the impact of various incentives on the nature of the contributions. We evaluated people's motives by using continuous and repetitive integrated questionnaires. We then assembled a database which was mined thoroughly using text and content analyses. We believe that social network collaboration manifests the coming organizational major change. Understanding the motives for this collaboration might be essential for managers to succeed in the task of inspiring their teams to improve the overall performance.

Original languageEnglish
Pages (from-to)69-81
Number of pages13
JournalInternational Journal of Knowledge, Culture and Change Management
Issue number7
StatePublished - 1 Jan 2011
Externally publishedYes


  • Collaboration
  • Social network
  • Technological arena
  • User participation

ASJC Scopus subject areas

  • Strategy and Management


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