Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices

Enav Friedmann; Merav Weiss-Sidi; Eliran Solodoha

doi:10.1016/j.jretconser.2024.103851

Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices

Enav Friedmann, Merav Weiss-Sidi, Eliran Solodoha

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Original language	English
Article number	103851
Journal	Journal of Retailing and Consumer Services
Volume	79
DOIs	https://doi.org/10.1016/j.jretconser.2024.103851
State	Published - 1 Jul 2024

Keywords

Discriminatory brand ad
Physiological measures
TTSC theory

ASJC Scopus subject areas

Marketing

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10.1016/j.jretconser.2024.103851

Cite this

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title = "Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices",

keywords = "Discriminatory brand ad, Physiological measures, TTSC theory",

author = "Enav Friedmann and Merav Weiss-Sidi and Eliran Solodoha",

year = "2024",

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language = "English",

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journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

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T1 - Unveiling impact dynamics

T2 - Discriminatory brand advertisements, stress response, and the call for ethical marketing practices

AU - Friedmann, Enav

AU - Weiss-Sidi, Merav

AU - Solodoha, Eliran

PY - 2024/7/1

Y1 - 2024/7/1

KW - Discriminatory brand ad

KW - Physiological measures

KW - TTSC theory

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DO - 10.1016/j.jretconser.2024.103851

M3 - Article

AN - SCOPUS:85189819580

SN - 0969-6989

VL - 79

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

M1 - 103851

ER -

Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices

Keywords

ASJC Scopus subject areas

Access to Document

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