Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices

Enav Friedmann, Merav Weiss-Sidi, Eliran Solodoha

Research output: Contribution to journalArticlepeer-review

1 Scopus citations
Original languageEnglish
Article number103851
JournalJournal of Retailing and Consumer Services
Volume79
DOIs
StatePublished - 1 Jul 2024

Keywords

  • Discriminatory brand ad
  • Physiological measures
  • TTSC theory

ASJC Scopus subject areas

  • Marketing

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