TY - GEN
T1 - Usage Patterns of Internet-Based Banking and BI Services.
AU - Laks, Erez
AU - Even, Adir
AU - Parmet, Yisrael
N1 - DBLP License: DBLP's bibliographic metadata records provided through http://dblp.org/ are distributed under a Creative Commons CC0 1.0 Universal Public Domain Dedication. Although the bibliographic metadata records are provided consistent with CC0 1.0 Dedication, the content described by the metadata records is not. Content may be subject to copyright, rights of privacy, rights of publicity and other restrictions.
PY - 2013
Y1 - 2013
N2 - This study explores the use of Internet-Banking (IB) services. The study analyzed usage patterns and trends by tracking certain IB activities for a large sample of the bank's customers. The analysis highlights some significant usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and financial transactions. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. The conclusions stemming from such analysis can help understanding the needs of the bank's customers, detecting certain customer-segments that use the IB services differently than others, and help developing further and personalizing advanced IB services, such as the online BI tool.
AB - This study explores the use of Internet-Banking (IB) services. The study analyzed usage patterns and trends by tracking certain IB activities for a large sample of the bank's customers. The analysis highlights some significant usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and financial transactions. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. The conclusions stemming from such analysis can help understanding the needs of the bank's customers, detecting certain customer-segments that use the IB services differently than others, and help developing further and personalizing advanced IB services, such as the online BI tool.
M3 - Conference contribution
BT - AMCIS
ER -