Usage Patterns of Internet-Based Banking and BI Services.

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


This study explores the use of Internet-Banking (IB) services. The study analyzed usage patterns and trends by tracking certain IB activities for a large sample of the bank's customers. The analysis highlights some significant usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and financial transactions. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. The conclusions stemming from such analysis can help understanding the needs of the bank's customers, detecting certain customer-segments that use the IB services differently than others, and help developing further and personalizing advanced IB services, such as the online BI tool.
Original languageEnglish
Title of host publicationAMCIS
StatePublished - 2013


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