Usage Patterns of Internet-Based Banking and BI Services

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

This study explores the use of Internet-Banking (IB) services. The study analyzed usage patterns and trends by tracking certain IB activities for a large sample of the bank's customers. The analysis highlights some significant usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and financial transactions. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. The conclusions stemming from such analysis can help understanding the needs of the bank's customers, detecting certain customer-segments that use the IB services differently than others, and help developing further and personalizing advanced IB services, such as the online BI tool.

Original languageEnglish
Title of host publication19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World
Subtitle of host publicationAnything, Anywhere, Anytime
PublisherAIS/ICIS Administrative Office
ISBN (Print)9781629933948
StatePublished - 1 Jan 2013
Event19th Americas Conference on Information Systems, AMCIS 2013 - Chicago, IL, United States
Duration: 15 Aug 201317 Aug 2013

Publication series

Name19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime

Conference

Conference19th Americas Conference on Information Systems, AMCIS 2013
Country/TerritoryUnited States
CityChicago, IL
Period15/08/1317/08/13

Keywords

  • Business Intelligence
  • Information-Systems Usage
  • Internet Banking

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Library and Information Sciences

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