TY - GEN
T1 - Usage Patterns of Internet-Based Banking and BI Services
AU - Laks, Erez
AU - Even, Adir
AU - Parmet, Yisrael
N1 - Publisher Copyright:
© 2010 AIS/ICIS Administrative Office. All rights reserved.
PY - 2013/1/1
Y1 - 2013/1/1
N2 - This study explores the use of Internet-Banking (IB) services. The study analyzed usage patterns and trends by tracking certain IB activities for a large sample of the bank's customers. The analysis highlights some significant usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and financial transactions. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. The conclusions stemming from such analysis can help understanding the needs of the bank's customers, detecting certain customer-segments that use the IB services differently than others, and help developing further and personalizing advanced IB services, such as the online BI tool.
AB - This study explores the use of Internet-Banking (IB) services. The study analyzed usage patterns and trends by tracking certain IB activities for a large sample of the bank's customers. The analysis highlights some significant usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and financial transactions. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. The conclusions stemming from such analysis can help understanding the needs of the bank's customers, detecting certain customer-segments that use the IB services differently than others, and help developing further and personalizing advanced IB services, such as the online BI tool.
KW - Business Intelligence
KW - Information-Systems Usage
KW - Internet Banking
UR - http://www.scopus.com/inward/record.url?scp=85185535479&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85185535479
SN - 9781629933948
T3 - 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime
BT - 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World
PB - AIS/ICIS Administrative Office
T2 - 19th Americas Conference on Information Systems, AMCIS 2013
Y2 - 15 August 2013 through 17 August 2013
ER -