Using product and retail choice attributes for cross-national segmentation

Keyphrases

• Wine 100%
• Product Choice 100%
• Choice Attributes 100%
• Retail Choice 100%
• Best-worst Scaling 60%
• Product Attributes 40%
• Choice Criteria 40%
• Robust Segmentation 40%
• Retail Communication 40%
• One-based 20%
• Design Methodology 20%
• Consumer Preferences 20%
• Model Fitting 20%
• Consumer Use 20%
• Cross-national Research 20%
• Use History 20%
• Drinkers 20%
• Latent Class Analysis 20%
• Communication Device 20%
• Cluster Structure 20%
• Wine Industry 20%
• Retail Sales 20%
• In-store Marketing 20%
• Latent Class Clustering 20%
• Retail Display 20%
• Product Use 20%