Abstract
This chapter presents Walt Disney's contributions and influence on the entertainment industry, as well as on other sectors of society, including management, in general. Although some of the concepts associated with his name (such as theming and merchandising) may not have been invented by Disney, he undoubtedly turned these notions into an art form, outlining the principles of managing and operating attractions and amusement parks. After a short description of Disney's pre-Disneyland days, this chapter discusses the five main ways in which Disney revolutionized entertainment attractions, as well as businesses in other sectors, by: (i) incorporating storytelling; (ii) employing technological advancements; (iii) integrating education and entertainment; (iv) adopting a management style that emphasizes organizational culture and customer service; and (v) changing consumers' consumption habits, particularly regarding their leisure patterns and the enormous appeal of merchandising.
| Original language | English |
|---|---|
| Title of host publication | Giants of Tourism |
| Publisher | CABI International |
| Pages | 155-169 |
| Number of pages | 15 |
| ISBN (Electronic) | 9781845936532 |
| ISBN (Print) | 9781845936525 |
| State | Published - 28 Jul 2010 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Environmental Science
- General Social Sciences